Barnardo’s has won one of the charity sector’s most prestigious awards.
At the Third Sector Awards ceremony in central London, the charity picked up the Brand Development award for its Believe in Me campaign.
It was also highly commended in the Communications Agency Campaign of the Year category for its work with the FCB Inferno agency.
Chief Executive Javed Khan said: “I’m thrilled by Barnardo’s success in these prestigious awards which is testament to the skill and hard work of many colleagues.
“The Believe in Me campaign represents an important change of emphasis, providing an inspiring message that, given the right support, children and young people can thrive no matter what their circumstances.
“I know that is what each and every one of our 8,200 colleagues and 20,000 volunteers strive for every day.”
The audience at the ceremony, which was presented by the comedian Hal Cruttenden, heard how Believe in Me had generated 1.4 million warm fundraising leads and more than £1m of incremental income in just three months.
The campaign, launched to coincide with the charity’s 150th anniversary last year, also resulted in a 6% jump in levels of brand awareness and the message reached an audience of 122 million people.
Barnardo’s was up against Action for Children, Alzheimer’s Society and The Mix in the Brand Development category, but the judges said of Believe in Me: “The narrative and rationale for the brand development is strong.”
FCB Inferno was highly commended in the Communications Agency Campaign of the Year category, which was won by McCann London for Doctors of the World UK.
The ceremony, organised by Third Sector magazine, featured 25 awards. Fareshare, which delivers good, in-date, surplus food to community groups and charities across the UK, was named Charity of the Year.
Visit www.barnardos.org.uk to find out how you can get involved. Registered charity No. 216250 and SC037605
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