Diversity and Inclusion at ASDA






‘Save money. Live better’  is more than just a slogan. It runs through everything we do. 

Whether we’re in our stores, Distribution Centres or Head Offices, we’re here to give our customers and their families the best possible Asda experience. We’ve even been named Community Retailer of the Year on three successive occasions. And the trophies don’t stop there, as we keep winning awards for our food, products and services. 

It’s why green to us is more than just the colour of our clothes – it’s a promise to send absolutely no waste to landfill. And we’re having a whole trolley full of fun doing it together.
Through every one of our colleagues, Asda just keeps getting better.why_asda1

Like all of our delicious food, our history is packed with flavour. Here’s just a taster of the wonderful world of Asda, George and how we became the business we are today. 
(Spoiler: it’s all because of our brilliant colleagues.) For the full Asda history, you can always check out our special website that celebrates 50 years of helping people to live better.

At Asda we aim to represent and understand the communities we serve. We are inclusive of all colleagues and value difference. We focus on five strands with the help of our network groups, 
Gender, Age, Disability, LGBT and Ethnicity.

Find out more here :